Ten years ago Ninette Murk took off the first HIV/AIDS project of DESIGNERS AGAINST AIDS, starting by spreading the word of safe sex message to young people all over the world, by then DAA was young but ambitious. Four years ago they started the collaboration with H&M (Fashion against AIDS) and since then time has flight, looking back through all this years of positivism, fun, passion and eve romanticism finally we can realize that the “dream” came true, collaborations, places, events, people, campaigns DAA word is louder and louder every day reaching many people.
On December the 1st DAA is opening the first International HIV/AIDS Awareness Education Center (IHAEC) in Belgium. This center in going to teach people coming from all over the world how to set up HIV prevention programs, using the same methods used by DAA, the family will become bigger being able to reach more people. The book AIDS: First Decade will help to finance the center.

Cover photo: by Erwin Olaf
Texts: Alain de Botton and Ninette Murk

“AIDS: First Decade” highlights the most inspiring moments, showing also pictures of more than 120 artists who supports DAA over the years, this photos were donated by them and represent for each “pure beauty”

Inside you will find, never before published Marilyn Monroe photo and more “pure beauty” in all its forms from artists as Olaf Breuning, Daniel Jackson, Michel Comte, Yoko Ono, Marc Atlan, Moby, Dita Von Teese, Marc Jacobs, Oliviero Toscani, Katy Perry, Erwin Olaf and many more, the book draws a face of optimism, celebration of beauty and life when it comes to HIV prevention work. This book looks back to the past but foward to the future, there's still a lot of work to be made

When it comes to helping and giving a hand human beings can be very sensible, some people gives what they don’t have for themselves or dedicate their whole lifes to a mission. THIS IS INSPIRATION!

If you are willing to buy this amazing book:
Check to order it directly through DAA. There’s just 100 more books.

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