Each year Loewe celebrates Christmas with amazingly creative projects, this year the luxury brand asked designer and illustrator, Gary Card to collaborate on their fantastic Christmas project.
The brand project plays with simple, recognizable silhouettes built with Loewe’s new gift boxes, we find a magical world of airplanes, robots and dinosaurs, amazing castles and Christmas threes with complements acting like Christmas lights. Deliberately innocent pieces, that could easily be toys that a kid receives as Christmas gifts, we could say this project make us fly on a nostalgic trip to our childhood.
The brand project plays with simple, recognizable silhouettes built with Loewe’s new gift boxes, we find a magical world of airplanes, robots and dinosaurs, amazing castles and Christmas threes with complements acting like Christmas lights. Deliberately innocent pieces, that could easily be toys that a kid receives as Christmas gifts, we could say this project make us fly on a nostalgic trip to our childhood.
Video shot by Jacob Sutton and styled by Sam Ranger.
In the stores we also have this childhood nostalgic trip through the window displays, little magical villages interacting with the brands product to recreate a perfect "Christmas Story"
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