Salvatore Ferragamo - The Red Carpet Project

Salvatore Ferragamo announced the launching of a new project this month letting his customers to become the designers. Called The Red Carpet Project, launched alongside the release of the movie “The Tourist” , where Angelina Jolie wears a shoe collection designed specifically for her character , “Elise” by the italian fashion house in collaboration with the film’s costume designer Colleen Atwood.

The main idea is DIY (Do It Yourself), customers design the shoes they want to wear choosing from six different shoe shapes from sandals to courts and twenty-three different satin colors having also the option to personalize it with a monogram, the process from design to “red carpet” wear takes approximately six weeks to be done. This project is debuting in selected boutiques worldwide. The customizable options will be changed with each season .

Salvatore Ferragamo began his career during the 20’s in Hollywood, he custom-made shoes for Hollywood starlets, maybe it is a “nostalgic” marketing strategy, we are seeing how his coming back to his roots making us feel closer to the brand, being able to double the feeling of what is to buy an Salvatore Ferragamo by involving our tastes and preferences with his exquisite design and quality.

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